Twitter web analytics has been long overdue by the Twitter developers and now finally they have released it to certain private groups. Twitter promises that the Twitter analytics tool will be available to all public users within weeks.
Many websites have tried to introduce tools for Twitter to help analyze the traffic it produces. Now these websites will be concerned as an official analytical tool is being released by Twitter developers themselves. After acquiring the company BackType, Twitter has successfully made an analytical tool and released on 16th Sept.
Twitter web analytics app will be used to determine three major things:
- The amount of content of a specific website being shared on Twitter
If certain content of a website is being shared in Twitter, then the tool will tell how often this happens.
- The amount of traffic coming from Twitter
Probably one of the most important features, the Twitter Web Analytics will also give information regarding the number of visitors coming from Tweets.
- Effectiveness of Twitter Button
The Twitter Button is widely used in websites from which you can directly send Tweets. The exact use of the Twitter Button can also be determined with Twitter analytics app.
The detailed information will be shown in a graph that would help the website owners to know who is sharing the link and visiting to their site through twitter. Now with the help of this tool, website owners can easily manage their websites and find ways of attracting more traffic through Twitter. On the other side it would help internet marketers to keep track the status of online marketing campaign on twitter.
The popularity of Twitter is astonishing and many internet marketers are using Twitter for product marketing. Twitter has nearly 200 million active users who send 230 million Tweets per day. No doubt business owners and online marketers are trying to use Twitter to their advantage. But since there was no effective tool to determine the exact numbers, approximation was being made on how effective Twitter actually is. Now with the introduction of Twitter web analytics, more in-depth research can be done to help websites to be more effective and efficient.