Lack of efficient marketing strategy can prevent your blogs from appearing among the top search results. This is the worst thing that could happen to your website. Moreover, if you’re not a regular blog poster, a blog can take 5-10 days to index by search engines and even then you’re not sure of its success. However, there are certain ways that can work as efficient marketing strategy in improving your blog performance and draw visitors as soon as a blog is published. It can help you getting backlinks from higher ranked sites to increase website pagerank and provides a fast and better indexing by search engines.
Blog updates to search engines and bookmarking sites
Social Media Buttons
Sharing on social networking sites like twitter and Facebook is an easy way to share your latest blogs with the world. All your followers and friends are notified of the update. Promote your followers and friends to tweet and like your blogs which can further increase the range of audience for you.
For using social media buttons you just need to copy and paste snippets provided by social networking sites. Some of the social media sites providing this service include Facebook, Twitter, LinkedIn, Google, digg, reddit.
Ping-O-Matic is a service to update different search engines and directories of an update to your website. You need to enter the topic and the url of the blog. It then pings each and every search engine and directory websites like Google Blog search, Blogdigger, Blogstreet, WebLogs etc. They regularly checks downstream services to make sure submitted links are still functional. Ping-O-matic can be a mine for providing you backlinks from websites of your niche. Blogging platforms like WordPress, Drupal have in-built system that uses Ping-O-Matic for marketing user blogs as soon as it’s published.
This is an innovative marketing strategy wherein blogs (webpages) are submitted to social bookmarking and social news sites like Reddit, Digg, StumbleUpon, It is a powerful way of promoting a website or blog. Within 15 minutes blogs are submitted to almost 50 of the top social bookmarking sites to tremendously increase visitors to your site. For blog submission you just need to enter the title, link of the blog. You can also add some extra information about the blogs that readers could read. Try social bookmarking here.
This is one of the ‘evergreen’ and the most powerful marketing strategy for blogs. Sitemap submission is generally done by webmasters to search engines for efficient indexing of webpages. However it is not must to submit a sitemap but it becomes a necessity when you want to keep track of your indexed pages/blogs in search engine database or when crawler fails to detect the webpages due to wrong coding or any other problems. Sitemap ensures that no pages are missed by search engine crawlers. You can create your sitemaps and submit to all search engines.