You must have seen companies distributing t-shirts and trousers with their name inscribed on it. They aren’t in any social welfare activities nor distributing Christmas gifts, rather this is a way of marketing and sales promotion of their products.
A product gives revenue only when people come and purchase it. To grab more customers, companies find innovative ways of reaching their potential customers and that’s why you see social networking sites becoming more popular than print media. To post an ad on social media sites you need to spend good amount and after that you’re not sure of dividence it would pay back.
With marketing using t-shirts, you’ll spend less amount and gain good visitors. Consider an example, buying and distributing 1000 t-shirts would cost you not more than Rs. 25,000 ($500). Those 1000 t-shirts would gain you a minimum of 500 visitors everyday for some 4-5 months, which is not a bad deal at all.
A catchy t-shirt with good logo would gain eye-balls when someone sees. If a person wears the t-shirt for just 1 day then he’s showing your company/product to more than 100 people, and you needn’t have to be an Einstein to know that some 5-10 people would definitely check it. If the same thing goes for months and with 1000 people, you shouldn’t surprise if you’re sales soar above the roof.
Apart from rolling out t-shirts to people its also important to target correct people while distributing it, its better giving them to students, rickshaw-pullers than a business professional who would hardly wear that. To amplify the t-shirt marketing effect, target beautiful girls and put you logo/trademark at ‘good’ positions.
T-shirt marketing is probably the most efficient and cheapest way of business marketing, giving it a try is worthy.