How to respond to a Google AdSense DMCA notice?

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Received an email from Google over copyright infringement?

If yes, then you must act faster and smarter as you have just 10 days to deal with the issue. Google usually informs an AdSense publisher when a copyright violation case is brought forward by DMCA (Digital Millenuim Copyright Act) and informed to Google.

It’s important to note that Google can terminate an AdSense account if a response is not provided within some days, usually 10 days, commencing from the day of receiving the email from Google.

Here is how you respond to a DMCA notice,

  1. Do not panic – most importantly.
  2. Now remove copyrighted content from the urls mentioned in the email. You must remove content that may violate copyright in future as a precautionary measure.
  3. Fill a counter-notification form to tell Google that copyrighted content has been removed from your website and no such case would appear in future. Fill correct counter-notification form and send it to Google either by mail, fax or email.
    1. The best option is to fill the online counter-notification form and send it to Google as its faster than the rest.
    2. But if you’re opting for mail/fax, here is a sample counter-notification form you need to adhere. Complete the form and mail to:
      Google, Inc.
      Attn: AdSense Support, DMCA Complaints
      1600 Amphitheatre Parkway
      Mountain View, CA 94043

      or fax to:

      (650) 618-8507
      Attn: AdSense Support, DMCA complaints
  4. If everything is correctly done then by the end of 10 days you would get an email from Google and your AdSense account should get reinstated back to normal. In most cases, almost 99% you get away without paying a penny but mass and repeated infringement of copyright may result in termination of AdSense account and hefty fine by court, if found guilty.
  5. If you refuse to takedown the alleged copyright content considering it as genuine then the copyright owner can press legal charge that you must have to defend. If you lose the legal battle, you have to pay for the legal expenditures incurred to him in addition to fine imposed on you by the court. Seeking advise from a lawyer/attorney is a recommended option in such a case.
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