Blogging isn’t an easy job, especially when you’re a beginner like me. Apart from having a strong hold on your subject, blogging needs patience – one of the rare human qualities. If you’re a newbie just started with blogging then you must need to spend some good 60-90 days writing high performing blogs before thinking of huge paychecks from Google. That’s why most people drop blogging plans soon after starting.
A blog should be written primarily for users and then for search engines, both are equally important. Blogging requires a comprehensive search of keywords and keyphrases. Achieving better search rankings is the ultimate thing so a blog should be SEOed to appear good in the search engine results. Well there is no magic wand to move a blog to top in search rankings but certain guidelines could help a blog appearing much better than a drunkard type of blog.
Here are some of the basic tips to write high performing blogs,
Choose the Right Topic
Topic for blog should be one that users love to read. Don’t write too specific or to common. Going too specific can rank up in search engines results but you won’t find much visitors to generate good revenue. By writing too general, you can’t beat the top rankers like wikipedia, that’s for sure.
Consider an example; blog on hacking draws more traffic than one concerning desktop purchase. If you write something like ‘How to hack Gmail’ or ‘How hacker hacks?’ or anything similar to hack (+er or +ing) you will get more traffic. In the latter case you will get less audience even if you write an outstanding one. So there should be a fine balance between traffic and competition for topics (keywords).
Competition among Keywords
Keywords are the essence of high performing blogs. Once you’ve selected a blog subject, check for competition among the keywords you’re planning to include. Go to Google keyword tool and check the competition level. Tweak the blog subject to face minimal competition and maximum searches. Never go for a topic with fewer searches.
Analyze your Competitor’s Blog
Search your blog subject (title) in search engines. Read and analyze the top 3 or 5 pages you’re competing with. Prepare a content that can beat those (or at least match them). It may require extensive research and impeccable SEO. If you want huge paychecks from Google then you must beat your competitors, right?
NOTE: Pagerank is the most important factor in deciding the search engines ranking position of a blog. Pagerank is basically a gross evaluation of the reputation of a blog (and website) within a particular niche. It’s solely dependent on backlinks from other sites. A high quality blog tends to get more backlinks than an ill-written one.
Unique Style of Writing
Unique approach reserves a unique fate. For producing high performing blogs one must have a unique but interesting style of writing. Readers don’t like monotonous kinda stuff. Generate a new taste and spice it up with crispy lines and phrases. You should make visitors stick to your blog. Don’t fear of mistakes, it happens!
Precise Content in Simple Language
Be natural and honest in writing. Keep a smooth way of presenting your views. Readers believe your words so don’t try to flex too much with the fact and keep it simple. Don’t try to outsmart visitors with ‘out-of-space’ words. Criticism should be written in a professional manner not in a thunderous way bombarding with questionable slangs and words.
Compact Content and Good SEO
Nothing can get bigger than SEO for a blog. Once you’re done with writing, affix keywords and keyphrases and repeat it at frequent intervals. Read it again and again, and make sure there is no keyword stuffing, redundancy or grammatical mistake. Try to make it compact, more informative and keyword surplus. Remove useless words and lines, and change the tense, wherever required. This would improve SEO (Search Engine Optimization) which has a direct impact on search engine performance and rankings. You can purchase good SEO software to auto-optimize blogs and make it search engines friendly.
Provide Internal Linking (if possible)
Link similar blogs to each other. This won’t shoot up your search rankings but can distribute the SEO of blogs equally among each other to improve SEO of lowly ranked blogs by extracting some juice off the high performing ones. Moreover, internal linking can help better indexing of webpages (blogs) by search engines. Internal links must be repeatedly checked as broken links may land you in serious trouble with search engines, that’s why opt for it only if you can manage links.
Social Bookmarklet Buttons and Directory Submissions
Add Social Bookmarklet buttons like Twitter’s tweet, Facebook’s like, LinkedIn share and others. Submit blogs to social bookmarking sites like Reddit, Digg and StumbleUpon. You can submit to search engines directly using Ping-O-Matic and Sitemaps. Directory submission to upto 50 sites is made easy by sites like Socialmarker.com. Submitting to these sites makes webpage indexing faster, increases traffic and helps getting backlinks from other sites to increase Pagerank and hence traffic to your site.