For websites, Facebook is like another Google. A juicy link shared on Facebook can bring substantial traffic to a website in a short span of time. Sometimes it could be more than Google also.
Its near impossible to count the number of visits a shared link is receiving. Facebook insights can give us an indication but still it’s not comprehensive. It doesn’t tell anything except the total number of people who’re engaged to it either by liking, sharing or visiting. So the stats aren’t what we exactly want, which is to get the total number of clicks/visits to a shared weblink.
But Google Analytics can help us in achieving this.
Its a no brainer that you’re using Google Analytics to track website performance on internet. Google Analytics is a free service by Google to see the amount of traffic a website is getting every day, every hour. It can also show the sources of traffic, whether its coming from Google or from social networking websites like Facebook and Twitter.
Recently, Google Analytics got a new feature that provides the total number of visits, pageviews, bounce rate of each and every weblink shared on Facebook, Twitter, StumbleUpon and others.
Here is how to get the complete stats,
1. First login to Google Analytics and select your website.
2. In the ‘Standard Reporting’ tab, goto on Traffic Sources>Social>Sources.
3. In the list of social networking sites shown at right-bottom of the page, click on ‘Facebook’ to see the stats of each and every link shared on Facebook.
4. You can also check traffic received from Twitter, Digg, Reddit, StumbleUpon and others. Just choose them in place of Facebook in Step 3.