Google plus one or +1 service is launched some 3 months back. Google has been experimenting with the +1 button for some time now and finally on 1st June 2011 it’s made available worldwide. Google plus one button is shorthand for “this is pretty cool” or “you should check this out”. Clicking on +1 means you have stamped your vote in appreciation and grade the content as +1. +1 is very simple to add to a website and use. With just a click you can recommend a movie, blog, YouTube video etc to your friend.
Impact of Google plus one on websites and webmasters
Facebook monopolized the social media buttons with it’s ‘like’ and ‘send’ buttons but Google’s plus one button for websites can pose threat to Facebook. Google has a long distance to cover before reaching somewhere closer to Facebook. Google is planning to consider +1 votes in search engine results. As webmasters are ready to try anything to show good in Google’s search results, they would certainly give a good thought of using Google’s plus one.
Flooding of social media buttons made it difficult for webmasters to maintain the original look and feel of websites. Webmasters need to implement the plus one quickly and also ensure that it matches their website design and social media strategy plans. Buttons of different shapes and sizes can make the website look weird.
Speaking of website performance, it’s bound to go down due to an additional HTTP request for Google’s server. Blogging websites have some 4-8 HTTP connections, and if there is additional connection for Facebook’s ‘like’, Google’s +1 and Twitter’s ‘follow’ button, the website would take much longer to load.
For text and video bloggers, Google plus one offers you an extra way that people can show their appreciation for your blog or article by voting it using plus one button. If Google efficiently utilizes +1 in search engine results then, it could possibly slice up the market of Facebook (and Twitter). Google partnered with websites like NewYorkTimes, Reuters, TechCrunch, Mashable, HuffingtonPost etc to promote its plus one button.