Google, the highly reputed search giant has been rated as world’s most attractive employer by huge number of job seekers who are looking for an appropriate place to work, as per the study conducted by Universum (employer branding organization).
This is the 3rd consecutive year that Google has topped in both business as well as engineering categories. Job seekers from world’s 12 largest business establishments where questioned and based on their preferred employer choice data Google was crowned with the title of most attractive employer, 2011.
Lovisa Ohnell, chief of Research and Consulting Department, Universum said that, “ Many professional companies provide a dynamic work environment but Google is leading this category for past three years and is considered the best place to launch ones career”, She also stated that only a strong company following clear talent strategy can steal this No.1 position from Google.
When comparing the status of other technology players, Microsoft has acquired sixth position among the business users and Apple was found in ninth place as the world’s most attractive employer.
IBM, Intell, Hwelett- Packard, Cisco Systems and Dell found itself in the top 50 business category. As per the engineers preference data IBM and Microsoft found them in the second and third position followed by Intel, Sony and Apple. Universum studies confirmed that the competition in software talent is topped by American Companies.