Since the year 2005 the users have been using the Google web analytical tool without paying any cost but the needs have increased and the business requirements want more data and other facilities. Google has found this from the number of users and therefore has introduced the premium facility.
In this Google analytics premium package, the users will get many other features including increased custom variables, modeling tools, data collection, processing of data, 24 hours customer support, reporting of data, testing of various models etc. Hence there is a wide variety of features which have been incorporated.
The rental charges for the Google analytics premium are $150,000 but in case the people are not able to afford it then the free version can be utilized by you. The only difference is in the new features which have been added. You can now easily view the happenings on your website and also control them. With the latest version coming in you can enjoy some of the excellent benefits which were not there earlier. The real time access is surely a wonderful tool which is enhancing the Google features.